Regulatory compliance | Sustainability communication

Regulatory compliance and communication

EU-Requirements such as the EmpCo Directive and the Green Claims Directive set future stricter rules for sustainability communication. Together with youdevelop we develop solutions, to avoid greenwashing and to makeyour communicationlegally compliant and credible.

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Avoid greenwashing.

At the EU level, two new guidelines are in force to prevent misleading or false communication with environmental claims: the Empowering Consumers Directive (EmpCo, already adopted) and the Green Claims Directive (still in the legislative process). German case law is increasingly concerned with cases of unfair competition, examining whether consumers or business partners are being deceived by misleading 'sustainable' claims or product seals. This development is causing uncertainty among many companies regarding how they can demonstrate their commitment to sustainability in a legally compliant manner.

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Greenhushing: Not communicating is not a solution either.

At first glance, no communication ('greenhushing') may seem to be the easiest way to avoid greenwashing. However, clear and transparent sustainability communication offers strategic advantages that are lost in the process. Furthermore, greenwashing also carries the risk of reputational and trust damage.

The balance between greenwashing and greenwashing can only be achieved if transparency and credibility underpin your communication strategy. Only in this way can holistic communication be created that is in harmony with your corporate strategy — the basis on which to build trust and exploit the opportunities of your commitment to sustainability clearly and authentically.

Training and knowledge building - for companies and products

To help your company navigate greenwashing and green claims, we offer structured workshops and training courses to reduce uncertainties. These are aimed not only at the communications and marketing department, but also at other areas of your company involved, such as product development, purchasing, and quality management. This is how we empower your employees to recognise and assess greenwashing risks independently.

This applies to both the company as a whole and individual products. If you have a sustainable product in your range or in development, we can help you calculate its Product Carbon Footprint (PCF) and develop the appropriate communication strategy. We can support you in this process by training your employees or working with your product managers on operational implementation.

sustainable Nachhaltigkeitsberatung Vorstand

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Your contact person

Laura Echternacht

Director

+49 157 8530 4315

E [email protected]